Come visit us at NRF2023 Jacob K. Javits Convention Center | New York City

Read More

What Is Frictionless Shopping?

By Shekel

June 30, 2023

7 min read

In today's fast-paced world, convenience and efficiency reign supreme. And nowhere is this more evident than in the realm of shopping. Traditional brick-and-mortar stores are facing fierce competition from e-commerce giants like Amazon, a rivalry that has intensified since the onset of the 2019 pandemic. In fact, statistics show that online shopping surged by 44% in 2020 alone, highlighting the intensified rivalry between the two. 

It’s clear that consumers no longer want to spend unnecessary time and effort when making purchases. This demand has given rise to a new concept in the retail industry known as frictionless shopping. To stay ahead in this rapidly evolving landscape, retailers must wholeheartedly embrace innovative solutions that deliver seamless and hassle-free shopping experiences.

But what is frictionless shopping? And how is it revolutionizing the retail industry?

What Is Frictionless Shopping? 

Frictionless shopping can be defined as a shopping experience that eliminates all unnecessary steps, obstacles, or “friction” between a customer's desire to purchase a product and the successful completion of that purchase. In other words, it aims to streamline the shopping process, making it as smooth and effortless as possible for consumers. By leveraging cutting-edge technologies, retailers are reimagining the way we shop, saving us time and enhancing our overall satisfaction.

So, what are these innovative solutions that are revolutionizing the way we shop?

Streamlining the Shopping Experience with Self-Checkout Solutions

One of the key elements of frictionless shopping is self-checkout solutions. These systems allow customers to scan, pay for, and bag their items without the need for cashier assistance. According to a study by RBR, the number of self-checkout terminals worldwide is expected to reach 325,000 units by 2023. This staggering growth is a testament to the increasing demand for convenient and efficient shopping experiences.

Self-checkout solutions not only expedite the checkout process but also empower consumers by giving them control over their shopping journey. With these systems, customers can avoid long queues and complete their purchases at their own pace. Moreover, self-checkout terminals are often equipped with advanced security features to prevent theft and minimize human error, further enhancing the overall shopping experience.

The Integration of Online and Offline Channels

Retailers are increasingly adopting an omnichannel approach, providing consumers with a seamless experience across various platforms. For example, a customer may start browsing for products on their smartphone, add items to their online shopping cart, and then choose to pick them up from a nearby physical store. This integration allows customers to switch between channels effortlessly, providing them with the flexibility and convenience they desire.

With this in mind, ensuring these channels are optimized for mobile is crucial. Smartphones have become an integral part of our lives, and retailers are leveraging this by developing mobile apps that offer personalized experiences and features such as mobile payments and digital wallets. With just a few taps on their phones, customers can complete transactions, track their orders, and even receive real-time notifications about promotions or discounts. Mobile technology empowers consumers, putting the entire shopping experience at their fingertips.

Enhancing Convenience with Smart Carts

What is frictionless shopping?

Another innovative retail solution transforming the landscape of frictionless shopping is smart carts. These high-tech shopping companions are equipped with various features to simplify the entire shopping process. Smart carts can scan items as they are placed inside, calculate the total cost, and even offer personalized promotions or discounts based on the customer's shopping history. Additionally, smart carts can guide customers through the store, helping them locate products more easily.

In fact, the number of smart shopping cart deployments is expected to exceed 250,000 by 2025. This surge in adoption is driven by the desire to offer customers a more personalized and convenient shopping experience. With smart carts, retailers can collect valuable data about customers' preferences and behaviors, enabling them to tailor their offerings and marketing strategies accordingly.

Real-Time Information and Inventory Management with Smart Shelving

Smart shelving solutions are yet another component of frictionless shopping. These intelligent shelves are equipped with sensors and digital displays that provide real-time information about products, such as pricing, nutritional facts, or customer reviews. They can also detect when an item is running low and automatically alert store staff to restock. This real-time inventory management ensures that products are always available, reducing customer frustration and potential lost sales.

According to a study by Grand View Research, the global smart shelving market is expected to reach $6.1 billion by 2025, with a compound annual growth rate of 12.6%. This growth is driven by the increasing demand for enhanced customer experiences and improved operational efficiency in retail environments.

The Power of the Internet of Things (IoT) in Frictionless Shopping

In addition to these specific retail solutions, frictionless shopping is also closely intertwined with the broader concept of the Internet of Things (IoT). The Internet of Things (IoT) encompasses a network where devices and objects are interconnected, enabling communication and data sharing among them. By leveraging IoT technologies, retailers can create a seamless ecosystem where devices like smartphones, smart shelves, and smart carts work in harmony to provide customers with a frictionless shopping experience.

The Future of Frictionless Shopping

Overall, frictionless shopping is reshaping the retail industry, offering consumers a more convenient and enjoyable way to shop. By embracing self-checkout solutions, smart carts, smart shelving, and other innovative technologies, retailers are not only improving efficiency and reducing operational costs but also fostering customer loyalty and satisfaction. As these solutions continue to evolve and become more widespread, we can expect an even more seamless and personalized shopping experience in the future. 


Determining precise weights has always been an essential part of commerce, from ancient marketplaces to the silk road – that’s why our company name is Shekel, from the ancient Hebrew word for “to weigh.” Shekel has been at the forefront of the digital weighing industry for the past five decades, and we continue to lead through innovation.

More like this