Our Leadership

As CEO of Shekel, Nir Leshem brings to the table over 20 years of leadership in sales, marketing, and business development. He is an expert in market penetration, having served as the first managing director for international conglomerate 3M’s entry into the Israeli market, and later taking over as their US Business Director. Leshem is a strategic thinker with a history of providing cross-functional team leadership, implementing cutting edge marketing and sales strategies, and delivering organizational growth and profit.

Guy has several years of autonomous retail experience, with a strong understanding of AI algorithms and advanced technological solutions from initial concept to a valuable operating solution. He was the co-founder and chief executive officer of Supersmart Ltd, during which time he oversaw the development of an algorithm for shopping carts to become instant checkouts. Prior to this, he served as an officer in a technological unit of the Israeli Defense Force.. He has a B.Sc. in electrical engineering and a M.Sc. in Financial Mathematics.

Hands-on Product executive, Leveraging business and technical insights into a clear product/company strategy, road mapping, and biz dev opportunities.
Passionate about technology (especially retail tech) and its business applications.

Extensive experience in new products launch, new market development, and establishing a significant market presence and growth.
Deep understanding in development of highly complex (HW & SW) products with cutting edge technologies.

Thrives in entrepreneurial environments which require critical thinking, creativity, and problem-solving skills.

As Chief Strategy Officer, Larry Susman is charged with ensuring that Shekel takes the right steps to maintain its market leadership, while leveraging its technology to expand into new arenas. He is intimately involved in all strategy decisions, pragmatically establishing the conditions for successful market penetration. Susman has a long history in sales and business development, managing major accounts such as IBM, Toshiba, Fujitsu, and Tesco UK.

I bring decades of entrepreneurial experience to my role as Head of Business Development at Shekel Brainweigh – Retail Innovation Division. I’ve launched more than five startups and initiatives, leading their growth in multiple global technology markets. In addition, my strategic understanding of international business environments, marketing, and management has enabled me to create collaborative partnerships between Shekel Brainweigh – Retail Innovation and Global market leaders: retailers, unattended POS operators, technology and solution providers.

Experienced Finance executive who has had roles across both public and private companies with a demonstrated history of success in the Medical Device industry. Strong leader skilled in Finance, FP&A (FP&A Team), Accounting Systems & Operations Improvement Processes Implementation and Customer Service Delivery Teams Optimization / Development. Broad experience including public company Management, corporate governance (SEC and SOX), mergers & acquisitions as well as operational functions such as Human Resources, Information Technology Services and Procurement/Supply Chain for a broad range of business models

Tzvika Bar-Am holds an Executive MBA and Industrial engineering management degree, brought with him over 20 years of experience at large technology companies when he joined Shekel as COO. With demonstrable success in managing $150M annual operational budgets. he is focused on scaling operations and maintaining a global supply chain, all while reducing costs and balancing capital. To achieve these goals, Bar-Am collaborates closely with Sales, Finance, R&D, Engineering, Quality, Product Marketing, IT and HR.

A graduate of Israel’s prestigious Technion Institute of Technology, Claudio Kudlach serves as Shekel’s VP of Engineering and Development. He has vast experience in developing multifunctional systems for multinational giants such as IBM, GE Healthcare, and Diebold Nixdorf. Kudlach is responsible for Shekel’s internal quality processes, making sure that our products meet both the requirements of our global customers, as well as international standards from the FDA, NTEP, and others.

As Business Development Manager, Ronen Gershom is tasked with forging partnerships and creating a pipeline of business opportunities. He is a veteran at Shekel, having been with the company for almost 25 years, during which he also completed an MBA as he rose up the ranks within the company. Gershom brings a veteran presence to the team and has a deep understanding of what exactly makes Shekel such a huge success.