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How AI Helps Retailers With Price Optimization Strategies

By Shekel

August 17, 2023

7 min read

In the ever-shifting realm of retail, where today’s “it” thing might as well be tomorrow’s old news, retailers must remain agile and responsive. After all, market trends shift in the blink of an eye, consumer behavior makes sudden twists, and competition emerges rapidly. In other words, when it comes to the retail landscape, one thing’s for certain: change is always on the horizon.

In this whirlwind of change, retailers find themselves performing a delicate juggling act: striving to stay current, ensuring profitability, and outshining competitors. Luckily, retailers have a handy tool that comes to their aid in this juggling act: price optimization solutions.

The advent of artificial intelligence (AI) has revolutionized price optimization processes. AI-powered price optimization solutions enable retailers to swiftly make data-driven decisions, keep up with market changes, and tailor their pricing strategies to individual customer preferences. This means that retailers have a powerful ally in their corner—a tool that not only ensures competitiveness but also enhances profitability.

So, what exactly does this mean for retailers? And how can this solution empower retailers to stay at the forefront of the ever-evolving landscape? Let’s explore.

The Importance of Price Optimization in Retail

Price optimization involves finding the sweet spot for product pricing – the point that maximizes both revenue and profit margins while still attracting consumers. According to McKinsey’s research, effective price optimization could potentially lead to a profit increase of 2-7%, a substantial boost to a retailer’s overall earnings.

Long before the age of algorithms and artificial intelligence, the art of price optimization was a manual endeavor. Retailers relied on instinct, intuition, and a patchwork of historical data to set prices. This laborious process often led to suboptimal results, where the delicate balance between revenue and competitiveness was difficult to strike. The era of traditional price-setting was fraught with missed opportunities due to the inability to process vast amounts of data in real-time or consider complex variables that influence pricing decisions.

In the present day, we are fortunate to possess AI-powered solutions that streamline data analysis tasks, completing what used to be hours of work within mere seconds. What’s more, the current surge in eCommerce and the demand for heightened price transparency have cultivated a consumer base that is exceptionally attuned to even the slightest fluctuations in pricing. This heightened sensitivity to pricing nuances emphasizes the critical significance of meticulous and well-calibrated pricing strategies for retailers. So much so that achieving precision in pricing has become an indispensable element for maintaining competitiveness in the market.

AI and Price Optimization: A Synergistic Partnership

So, what precisely can AI-powered solutions offer you?

Data Analysis at Scale

AI systems excel at processing and analyzing vast amounts of data in real time. By harnessing historical sales data, competitor pricing, market trends, and even external factors like weather or social sentiment, AI algorithms can identify patterns and correlations that human analysis might miss. This data-driven approach allows retailers to make more informed pricing decisions.

Dynamic Pricing

Dynamic pricing, the practice of adjusting prices based on real-time market conditions, serves as a prime example of AI’s profound impact on price optimization. In fact, approximately 25-30% of retailers are already leveraging dynamic pricing strategies. AI algorithms continually monitor and analyze market fluctuations, competitor pricing, and customer demand to facilitate swift price adjustments on the fly. This dynamic approach ensures that retailers can not only respond promptly to market changes but also maintain competitive pricing to attract and retain customers.

Personalized Pricing

AI empowers retailers to offer personalized pricing tailored to individual customers. By harnessing data from past purchasing behavior, browsing history, and demographic information, AI can craft pricing structures that resonate with each customer’s preferences and purchasing habits. This not only fosters customer loyalty but also significantly boosts conversion rates. Studies indicate that 81% of shoppers are comfortable sharing basic personal data in exchange for personalized offers and discounts, demonstrating the immense potential of this strategy.

Price Optimization Models

AI’s capabilities extend to generating intricate pricing models by comprehensively considering a multitude of variables and their interplay. Elements such as production costs, seasonality, inventory levels, and competitor pricing can be simultaneously factored into the algorithm. This holistic approach equips retailers to strike a harmonious balance between revenue generation and maintaining a competitive edge, an endeavor that was once challenging to achieve using traditional methods alone.

Innovating Price Optimization Through AI-Powered Retail Tech Solutions

In the digital age, thriving in the retail industry requires not just adapting to customer expectations, but surpassing them.

At Shekel, we’ve harnessed the power of AI and retail technology to craft solutions that not only meet your needs but elevate them. Our retail tech solutions are more than just a combination of algorithms and data – they’re your backstage pass to understanding consumer behavior, purchase trends, and the ever-shifting market dynamics. What’s more, these solutions are your competitive advantage in a world that demands constant innovation.

With that in mind, here’s how we’re transforming price optimization:

Smart Carts: Revolutionizing the Shopping Experience

AI-powered smart carts stand at the forefront of transforming the retail experience. Equipped with advanced sensors, cameras, and AI algorithms, these smart carts analyze items placed within them. A standout feature is their ability to provide real-time pricing information to shoppers. Through computer vision and AI, smart carts discern products in the cart, promptly displaying current prices, available discounts, and even suggesting complementary items or promotions.

This real-time dynamic pricing information empowers consumers to make informed choices, prompting them to add items that they might have initially hesitated to purchase. Additionally, smart carts personalize discounts and promotions based on a shopper’s selections, creating a tailor-made shopping journey.

Smart Vending Machines: Convenience Meets Intelligence

Smart vending machines go beyond traditional offerings by utilizing AI to optimize pricing, stock management, and customer engagement. AI algorithms within smart vending machines continuously analyze purchasing patterns, inventory levels, and even external factors like weather and time of day. This real-time analysis allows vending machines to adjust prices based on demand and supply, ensuring that products are priced competitively while maximizing revenue. For instance, during hot weather, a smart vending machine might adjust the prices of cold beverages slightly higher due to increased demand, and then readjust once temperatures cool down.

Smart Self-Checkout Solutions: Efficiency Enhanced by AI

Smart self-checkout solutions usher in automation and AI to the conventional checkout process, minimizing waiting times and enriching the overall shopping experience. Beyond streamlining checkouts, these AI-powered solutions offer real-time price verification. Utilizing cameras and AI algorithms, these systems identify items on the checkout counter and cross-verify prices with the store’s database. This meticulous process minimizes errors and discrepancies, ensuring accurate customer charges. Furthermore, these systems deliver personalized discounts and promotions based on the items being purchased, incentivizing customers to explore additional products and creating an environment of delightful discovery.

The New Era of Price Optimization

In the digital age, retailers must adapt and leverage technology to stay competitive. Price optimization, once a daunting task, is now a strategic advantage thanks to Shekel’s AI-powered retail tech solutions

Embrace the transformational potential of AI, harness data-driven insights, and usher in a new era of retail—one characterized by precision, personalization, and innovation. Contact us today to learn more about how Shekel can transform your business and secure your position at the forefront of the retail revolution.


Determining precise weights has always been an essential part of commerce, from ancient marketplaces to the silk road – that’s why our company name is Shekel, from the ancient Hebrew word for “to weigh.” Shekel has been at the forefront of the digital weighing industry for the past five decades, and we continue to lead through innovation.

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