Come visit us at NRF2023 Jacob K. Javits Convention Center | New York City

Read More

Differentiating Your Retail Business with Our Smart Scales

By Shekel

November 27, 2023

7 min read

With more competition than ever before, retail businesses are constantly striving to stand out, pull in customers, and stay in the spotlight.

Do you agree? 

To aid your efforts, you need to be willing to explore a variety of strategies and tools. Embracing innovative technologies, such as our smart scales, stands out as a premier method to showcase your commitment to staying at the forefront and providing offerings that competing retailers may not. 

Want to know how?

Let’s delve deeper into how our smart digital scales can elevate a retail business and explore additional strategies for setting oneself apart in the fiercely competitive landscape.

Self-Service Digital Scales

Self-Checkout for efficient retail returns

As the autonomous shopping revolution captures the spotlight, retailers who fail to embrace this trend risk lagging behind. The ideal solution? Our smart digital scales. 

The user-friendly nature of our digital scales makes the entire checkout experience more accessible. Customers can effortlessly navigate through the process, reducing the likelihood of frustration and streamlining their overall shopping journey. This ease of use contributes to a positive and memorable interaction with your brand.

Moreover, the convenience factor cannot be overstated. With digital scales facilitating self-checkout, customers enjoy the freedom to manage their purchases independently. This not only saves time but also empowers them with a sense of control over their shopping experience. The result is a more satisfied and empowered customer base.

By adopting smart digital scales, your retail business sets itself apart from the competition. The seamless integration of technology not only enhances operational efficiency but also showcases your commitment to staying at the forefront of industry advancements. As a result, you not only attract new customers but also foster loyalty among existing ones, creating a sustainable and thriving retail ecosystem.

Connect to POS

Did you know, that smart digital scales can be connected directly to a store’s point of sale (POS)? 

This means items can be identified, weighed, priced, and paid for all at the same time. This synchronized process not only enhances efficiency but also contributes significantly to time and energy savings. 

For customers, the convenience of a one-stop transaction experience means less time spent at the checkout, translating to a more fluid and enjoyable shopping journey. Similarly, for employees, the reduction in manual tasks associated with item identification and pricing frees up valuable time that can be redirected towards providing a higher level of customer service or attending to other essential operational tasks.

Needless to say, this benefits all parties involved and can be a great way for retailers to stand out from competitors.

No More Searching

smart digital scales

Retailers don’t always recognize that smart digital scales can do a lot more than just weigh items with precision. Our digital scales have sensors that can recognize the item being weighed, meaning customers and employees don’t have to manually enter a barcode number or look up a price. All of that information will be built into the scale. Again, this helps to cut out some of the tedious and time-consuming steps, creating a more streamlined experience for customers that will keep them coming back to the same retail store.

Prevent Waste & Promoting Eco-Friendly Practices

The inclusion of smart scales in a retailer’s toolkit goes beyond mere transactional efficiency; it becomes a powerful tool for waste reduction. This is achieved through the incorporation of embedded data analytics within these smart scales, enabling the gathering of valuable insights with each use.

These intelligent scales offer a wealth of information, unveiling patterns in customer behavior such as the most frequently purchased items and the busiest shopping times. By harnessing this data, retailers gain a comprehensive understanding of consumer preferences and market trends. This knowledge, in turn, becomes a strategic asset for optimizing inventory management.

One significant advantage lies in the ability to secure optimal inventory levels. Retailers can leverage the insights gathered by smart scales to fine-tune their stock, ensuring that popular items are consistently available during peak demand periods. This proactive approach minimizes the risk of underordering, preventing the frustrating scenario of customers leaving empty-handed due to insufficient stock.

Conversely, these analytics also serve as a safeguard against overordering. By identifying trends in purchasing behavior, retailers can avoid accumulating excess inventory that may lead to financial losses and unnecessary waste. This is particularly crucial in preventing the costly consequences of having to discard unsold, expired stock—a situation that not only impacts the bottom line but also contributes to environmental concerns – which these days are pressing matters for many customers.

In an era where environmental concerns have become pressing matters for many customers, the eco-friendliness of the businesses they support has become a significant factor in their decision-making process. Customers increasingly seek out retailers who actively demonstrate a commitment to sustainable practices. The knowledge that the retailer they choose is environmentally responsible can significantly influence their purchasing decisions.

By leveraging our technology, retailers can demonstrate a proactive approach to reducing waste, aligning their business with the values of environmentally conscious consumers.

Customer Service and Success

Make Customer Service a Priority with smart weigh scales

This may be obvious, but it’s important that retailers never forget the importance of customer service and success. No matter how much new technology replaces the tasks that used to be performed by employees, customers still expect to receive excellent customer service and they will go to the stores that excel at it. In any retail setting, it’s critical for there to be enough employees available to attend to the needs of every customer in a timely fashion – but with the retail labor crisis underway, this is easier said than done. Unless you invest in digital scales. These scales can streamline time-consuming tasks, freeing up your employees to spend their time catering to the heart of your business, your customers.

Get Creative with Pricing

For the record, it’s not always necessary to have the cheapest prices. Customers respond favorably to things other than price, including the customer experience and getting quality products. However, smart retailers recognize that a strategic approach to pricing can be a powerful tool for differentiation and attracting a diverse customer base.

Smart scales, with their integrated data analytics, provide retailers with a comprehensive understanding of consumer purchasing behavior. This insight allows retailers to make informed decisions on pricing strategies that go beyond mere cost considerations. By identifying which products are particularly price-sensitive or attract budget-conscious consumers, retailers can strategically adjust prices to remain competitive in the market.

Take Chances

Take chances with digital scales

In the ever-evolving landscape of retail, standing out often requires a willingness to take risks and embrace innovation. One avenue for differentiation that retailers can explore is the integration of cutting-edge technologies, such as our clip-on smart cart digital scales. These innovative scales represent a departure from conventional approaches, offering a unique solution that has the potential to transform the entire shopping experience.

What sets these digital scales apart is their adaptability. By retroactively fitting onto existing shopping carts, they bring a technological upgrade to a familiar element of the shopping journey. The result is a seamless infusion of intelligence into everyday operations. These smart scales go beyond the transactional efficiency of traditional scales by providing valuable insights and data that retailers can leverage to their advantage.

Ready to set your business apart? Dive into the world of innovation with our range of digital scales today. Start your journey towards creating a lasting impact on customer satisfaction and overall success.

Shekel

Determining precise weights has always been an essential part of commerce, from ancient marketplaces to the silk road – that’s why our company name is Shekel, from the ancient Hebrew word for “to weigh.” Shekel has been at the forefront of the digital weighing industry for the past five decades, and we continue to lead through innovation.

More like this